We have about a week until one of our biggest cattle shows of the year -- the North American International Livestock Exposition (NAILE) in Louisville Kentucky. This show is an opportunity for our farm to exhibit some of our best livestock of the year, an excellent marketing opportunity, especially in advance of our online sale at the end of the month.
Getting ready for this show has been underway for several weeks already -- we have been feeding the show heifers for the show -- wanting them plump, but not too fat, so they are filled out and look their best. We have been washing them regularly and working with their hair so that it's clipped just right to highlight their features, and directed in a way that makes them look long, feminine, and overall just pretty.
Then there's the other part of the show -- getting ready all the other "stuff" that goes along with exhibiting at a national show. We will bring a television with videos of our sale cattle, produce a banner with photos of the sale animals, and get all the feed, fitting equipment, and other paperwork ready for the show.
I call this similar to packing for a trade show on the road. It's important to look professional, put our best foot forward, and make a good impression so we will market our cattle as one that a customer wants to find out more about.
So we move on from one activity to the next -- something that makes the cattle business definitely an exciting one.
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